350ci Chevrolet OHV V8 (see text)
Edelbrock Four-Barrel Carburetor
300bhp
Edelbrock Four-Barrel Carburetor
Three-Speed Hydra-Matic Automatic Transmission
Coil-Spring Independent Front and
Live Rear Axle, Semi-Elliptic Leaf Springs, Rear Airlift Suspension
Front Disc and Rear Drum Power-Hydraulic Brakes
* Custom coachwork by Ken Brown of Ken's Kustom Kars
* Dark metallic green with subtle underlying flame motif
* DeSoto grille teeth; 1953 Buick side spears; frenched lights; louvered hood; powered chopped top
* Brown leather interior with dark green piping; Classic Instruments dashboard; hidden door and deck lid controls
THE 1950 MERCURY CONVERTIBLE
Few automobiles in American history have proven as fertile a canvas for the custom car builder as the 1949–1951 Mercury: low, long, and possessed of a slab-sided simplicity that rewarded modification. The "ShoeboxMercury" — as the styling idiom of the era came to be known — became the defining subject of the postwar custom movement almost from the moment it appeared. The lead sculptors of the era, among them Sam and George Barris, Gene Winfield, and Larry Watson, returned to the Mercury body repeatedly throughout the 1950s, and the car's profile became so synonymous with the Kustom Kulture movement that it remains its most iconic representative today. The standard powertrain — a flathead V8 of Mercury specification — was frequently replaced by later overhead-valve units offering greater output, while the body itself invited every manner of modification: chopped tops, extended decks, frenched headlights and taillights, removed door handles, and radical paintwork among them. The result, at its best, was an object of genuine sculptural ambition — a popular automobile transformed into something approaching automotive folk art.
THE CAR OFFERED
This 1950 Mercury convertible has been comprehensively customized by Ken Brown, of Ken's Kustom Kars, and presents as a fully realized and extensively equipped custom of serious quality. The body has been treated to DeSoto grille teeth, 1953 Buick side spears, frenched lights, a louvered hood, and a powered chopped top, all executed with the coherence that distinguishes a considered custom from a piecemeal one. The car is finished in dark metallic green with a subtle underlying flame motif — a sophisticated and restrained approach to paintwork that rewards close examination. The interior is trimmed in brown leather with dark green piping, complemented by a matching top boot cover, and the dashboard has been upgraded with Classic Instruments gauges throughout. Equipment includes power actuating front seats, tilt steering, power windows with hidden controls, air conditioning, power steering, and rear airlift. The car was built with hidden door and deck lid controls as its primary operating mechanism, though conventional working door handles are retained. Motive power is provided by a 350 cubic inch overhead-valve V8 developing 300 bhp, fed by an Edelbrock four-barrel carburetor and driving through a three-speed Hydra-Matic automatic transmission. A tan canvas top completes the specification. This lead sled is ready for all the drive ins and cruising down main streets anyone, or any corner of America, has to offer.