Original Ariel motorcycle showroom display posters, 1950s/60s

Motorcycles Online - The Winter Sale|15 December 2025, 14:32 GMT|Online, Milton Keynes

Original Ariel motorcycle showroom display posters, 1950s/60s

including two banner type yellow and red posters 'The Modern' and 'The Motorcycle' a shield shaped Ariel black red and yellow poster and a rare original 'Ariel' waterslide showroom window transfer (unused), the largest 24x96cm.
(4)

Footnotes

BUYER'S PREMIUM
The Buyer's Premium for this Lot is 28%+VAT on the first £40k of the Hammer Price, then 27% up to £800k, then 21% up to £4.5M and 14.5% thereafter.

All lots are sold 'as is/where is' and Bidders must satisfy themselves as to the provenance, condition, age, completeness and originality prior to bidding.

CONDITIONS OF SALE, AUCTION INFORMATION & GUIDE FOR BUYERS
Please see the 'CONDITIONS OF SALE, AUCTION INFORMATION & GUIDE FOR BUYERS' at the top of the main sale page (Motorcycles Online - The Winter Sale) for all pertinent information regarding bidder's obligations, viewing, bidding, payment, post-sale collection & transportation.

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Additional information

This auction is now finished. If you are interested in consigning in future auctions, please contact the specialist department. If you have queries about lots purchased in this auction, please contact client services.
Buyers' Obligations
ALL BIDDERS MUST AGREE THAT THEY HAVE READ AND UNDERSTOOD BONHAMS' CONDITIONS OF SALE AND AGREE TO BE BOUND BY THEM, AND AGREE TO PAY THE BUYER'S PREMIUM AND ANY OTHER CHARGES MENTIONED IN THE NOTICE TO BIDDERS. THIS AFFECTS THE BIDDERS LEGAL RIGHTS.
If you have any questions about the Conditions of Sale, please contact your nearest client services team.
From 28 June 2025, the import into the EU of non-EU property of a certain age (and in some categories above a certain value) is subject to additional requirements. Under the relevant EU Regulation, it is the Buyer's sole responsibility to assess whether any Lot meets the criteria for import into the EU. The refusal of any required Import License or Importer Statement, or any delay in obtaining such License or Statement shall not give rise to the rescission or cancelation of any Sale, nor allow any delay in making full payment for the Lot.
Buyers' Premium and Charges
Like the vast majority of auctioneers Bonhams charge a Buyer's Premium on the Hammer Price of each Lot purchased and this is subject to VAT. Some lots may also be subject to VAT on the Hammer Price and these lots will be clearly marked with a symbol (†, Ω, *) printed beside the lot number.
For Automobilia the Buyer's Premium is 28% on the first £40,000 of the hammer price; 27% of the hammer price of amounts in excess of £40,001 up to and including £800,000; 21% of the hammer price of amounts in excess of £800,001 up to and including £4,500,000 and 14.5% of the hammer price of any amounts in excess of £4,500,001.
For Motor Cars and Vehicle Registration Numbers the Buyer's Premium will be 15% on the first £500,000 of the hammer price of each Lot, and 12% on the balance thereafter.
A 3rd party bidding platform fee of 4% + VAT of the Hammer Price for Buyers using the following bidding platforms will be added to the invoices of successful Buyers for auctions starting on or after 6th July 2024 – Invaluable; Live Auctioneers; The Saleroom; Lot-tissimo.
VAT at the standard rate is payable on the Buyers Premium by all Buyers, unless otherwise stated.
Payment Notices
For payment information please refer to the sale catalog.
Shipping Notices
For information and estimates on domestic and international shipping as well as export licences please contact Bonhams Shipping Department.