A model of the 1996 'Pepsi' Concorde,

The Summer Automobilia Auction including The Robert Lusk Collection Part IV|16 July 2026, 13:35 BST|Guildford

A model of the 1996 'Pepsi' Concorde,

approximately 1:36 scale (168cm long), Air France Concorde F-BTSD, painted in Pepsi Blue advertising livery with applied decals and sticker detailing, mounted on a black-painted 88cm high custom display stand.

Footnotes

In 1996, the world witnessed one of the most ambitious — and technically challenging — marketing stunts in aviation history. As part of a $500 million brand overhaul, Pepsi partnered with Air France to paint a Concorde in their signature deep blue. The result was one of the most iconic special aircraft liveries ever created, it was used for just two weeks never to be seen again. A real "Concorde collectors" piece.

Additional information

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