
James Garguilo
Specialist
LOT 46
A rare 'Alfred the Penguin' mascot by Jacques Cartier, French, 1925-29,
"Alfred the Penguin" was a popular cartoon character in the French Sunday paper "Zig et Puce" created by Alain de Saint-Ogan" and he was originally fitted to the car as a charm to ward off evil spirits on the roads, Charles Lindberg even had an Alfred charm in his plane "Spirit of Saint-Louis" for his solo crossing of the Atlantic Ocean. It's was marketed as a good luck mascot in the Cartier showroom, and produced by Henri Rouard at 10/12 rue de l'asile, Popincourt, Paris from 1925-1929 at a very expensive price of 260 French Francs.

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