A 'Michelin Touring Office' poster, British, 1923,

The Beaulieu Sale: Collectors' Motor Cars & Automobilia|1 September 2023, 11:00 BST|Beaulieu, National Motor Museum

A 'Michelin Touring Office' poster, British, 1923,

lithographic poster printed in blue and yellow, featuring Mr Bibendum and four motorist illustrative inset panels, numbered 564-1320-23 to lower left edge, paper stained with some loss and tears in places, with tin strips to upper and lower edges and hanging ribbon to upper strip, 74 x 56cm, some annotations to reverse.

Footnotes

According to information supplied by the vendor this poster was displayed at the Great Yarmouth Motor Garage, Garfield House, Norfolk. The 1886 building was originally a builders' and stable yard and became repurposed as a garage by G.E. Sadler in the early 1900s, being one of the first garages in town to sell petrol, selling Pratts Motor Spirit from cans until Shell pumps were later installed. The garage was subsequently taken over by a Mr George Cooper in 1921 until 1969, then taken over by his son and eventually ceased trading upon his retirement in 1989.

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