Skip to main content

LOT 109 *

1953 Chrysler Custom Imperial Sedan 331 Chassis no. 7770502

Sold for €6,900 inc. premiumLot to be sold without reserve
Lot 109*

1953 Chrysler Custom Imperial Sedan 331

1953 Chrysler Custom Imperial Sedan 331
Chassis no. 7770502

• First year of Imperial's eagle hood ornament
• 5.4-litre 'Hemi' V8 engine
• Requires re-commissioning

Footnotes

Originally an up-market Chrysler, Imperial was registered as a marque in its own right in 1954, a move that enabled the corporation to develop a separate identity for the cars. In the immediate post-war years, though, the conservatively styled Imperials looked little different from mainstream Chryslers. The latter were virtually identical to those of 1942, and not until 1949 did a new look appear. Based on the Chrysler New Yorker, the new-for-'49 Imperial featured a canvas-covered roof and superior leather and broadcloth upholstery. Its engine was the long-established 5.3-litre sidevalve straight-eight, while 'Fluid Drive' and 'Prestomatic' (clutch-less) transmission were standard equipment. A Cadillac-style radiator grille was new for 1950, the last year of the old straight-eight. The latter was dropped at the year's end and replaced by Chrysler's classic 331.1ci (5.4-litre) 'Hemi' V8, a state-of-the-art and much more powerful engine. Imperial and Crown Imperial series were manufactured, the latter being Chrysler's top-of-the-range and most exclusive model. A direct competitor to Cadillac, it was manufactured in relatively limited numbers. But unlike Cadillac, which had introduced fins on its 1948 range, the Imperial eschewed this popular styling feature until 1957.

For 1953, the Imperial series was restyled and re-designated 'Custom Imperial'. The marque's stylised eagle bonnet ornament made its first appearance that year, while power brakes, power windows, padded dashboard and central folding armrests (front and rear) were standard equipment on the Custom models.

More than 5.5 metres long, this Custom Imperial Sedan is most imposing and certainly makes an extravagant statement. Extremely handsome in metallic green with cream roof, this ultimate cruiser offers grace, pace and comfort and is guaranteed to turn heads admiringly wherever it goes. Unfortunately, nothing is known of the history of this particular car, which is offered without documents. Re-commissioning will be required following a period of storage.

Please note that if this vehicle remains within the Netherlands the reduced rate of Import VAT at 9% will be charged on the hammer price. Please note that if you purchase as an EU Company, the VAT amount will be calculated based on your registered country's rate. Import rates to other EU Countries may vary and an administration fee will be charged to prepare the necessary customs clearances. If you have any questions regarding customs clearance, please contact the Bonhams Motorcar Department or our recommended shippers.

Additional information

Own a similar item?

Submit your item online for a free auction estimate.

How to sell

Looking for a similar item?

Our Cars specialists can help you find a similar item at an auction or via a private sale.

Find your local specialist

Specialist section

Lot symbols

*Import low rate
Subject to import tax at a preferential rate on Hammer Price and the prevailing rate on Buyer's Premium.

Bid now on these items

1926 Triumph 494cc
United Kingdom
Coming soon

1926 Triumph 494cc

£4,000 - £6,000
1934 Austin Seven 65
United Kingdom
Coming soon

1934 Austin Seven 65

£4,000 - £6,000
1915 Douglas 350cc 2¾hp
United Kingdom
Coming soon

1915 Douglas 350cc 2¾hp

£4,000 - £5,000
1952 Vincent 499cc Series-C Comet
United Kingdom
Coming soon

1952 Vincent 499cc Series-C Comet

£5,000 - £7,000
1921 Triumph 550cc Model H
United Kingdom
Coming soon

1921 Triumph 550cc Model H

£4,000 - £5,000
The Ex-John Goodall, 3rd Place, 2003 Manx Grand Prix, Senior, Matchless 500cc G50 Racing Motorcycle
United Kingdom
Coming soon

The Ex-John Goodall, 3rd Place, 2003 Manx Grand Prix, Senior, Matchless 500cc G50 Racing Motorcycle

£5,000 - £7,000
1974 Moto Guzzi 750S
United Kingdom
Coming soon

1974 Moto Guzzi 750S

£4,000 - £6,000
The Ex-John Goodall, 4th Place, 2007 Manx Grand Prix, Junior, AJS 350cc Racing Motorcycle
United Kingdom
Coming soon

The Ex-John Goodall, 4th Place, 2007 Manx Grand Prix, Junior, AJS 350cc Racing Motorcycle

£5,000 - £7,000
A Michaux & Cie Velocipede, circa 1870,
United Kingdom

A Michaux & Cie Velocipede, circa 1870,

£4,000 - £6,000