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LOT 48 †

A fine 'Mr Mercury' mascot in sterling silver by Mappin & Webb, London, 1931, a believed special commission for National Benzole Co.Ltd,

Estimate: £5,000 - £6,000
Lot 48†

A fine 'Mr Mercury' mascot in sterling silver by Mappin & Webb, London, 1931, a believed special commission for National Benzole Co.Ltd,

A fine 'Mr Mercury' mascot in sterling silver by Mappin & Webb, London, 1931, a believed special commission for National Benzole Co.Ltd,

unsigned, solid cast sterling silver mascot in the form of the head of the mythical Roman figure with winged helmet, with hallmark to upper edge of left wing and to left side of base, 9cm high, 11cm long, mounted on a period polished radiator cap above a turned wooden display base.

Footnotes

According to information supplied by the vendor, it is believed that this mascot was specially commissioned by Samuel Henshaw, the founder and chairman of National Benzole, having, after some discussion, eventually chosen the 'Mr Mercury' figure as the National Benzole marketing logo, which first appeared in advertising campaigns in 1928.

Additional information

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