A rare Porsche 901 sales brochure, September 1963,

Collector's Motor Cars and Automobilia, RAF Museum Hendon|21 November 2019, 11:00 GMT|Hendon, RAF Museum

A rare Porsche 901 sales brochure, September 1963,

publication number W221, four sheet fold out brochure, German text, with specifications, coachwork and cut-away diagram and three monochrome photographic illustrations of the model, 4to when folded, offered together with a Porsche Targa 911/912 brochure.
(2)

Footnotes

At the Internationale Automobil-Ausstellung (Motor Show) in Frankfurt in September 1963, Porsche presented its successor to the Porsche 356 as the 901. It took several more months until the cars were manufactured for sale to customers. Between 14 September and 16 November 1964, 82 cars were built and the 901 was presented in October at the 1964 Paris Auto Salon. There, French car maker Peugeot objected to Porsche using any three digit number where the middle number was 0, asserting ownership of the naming rights in key markets, and having already sold many models with that scheme. Porsche simply replaced the middle 0 with a 1, and called the car Porsche 911. Officially the 901s already constructed were used for testing and for exhibitions, and Porsche sold none to private customers. Nevertheless, several of the cars retained by Porsche at that time appear to have made it to private ownership subsequently.

Additional information

This auction is now finished. If you are interested in consigning in future auctions, please contact the specialist department. If you have queries about lots purchased in this auction, please contact customer services.
Buyers Premium and Charges
Like the vast majority of auctioneers Bonhams charge what is known as a Buyer's Premium. Buyer's Premium on all Automobilia lots will adhere to Bonhams group policy:
27.5% on the first £2,500 of the hammer price; 25% of the hammer price of amounts in excess of £2,500 up to and including £300,000; 20% of the hammer price of amounts in excess of £300,000 up to and including £3,000,000; and 13.9% of the hammer price of any amounts in excess of £3,000,000. This applies to each lot purchased and is subject to VAT.
For Motor Cars and Motorcycles a 15% Buyer's Premium is payable on the first £500,000 of the final Hammer Price of each Lot, and 12% on any amount by which the Hammer Price exceeds £500,000. VAT at the standard rate is payable on the Premium by all Buyers, unless otherwise stated.
Some lots may be subject to VAT on the Hammer Price. These lots will be clearly marked with the relevant symbol printed beside the lot number in the catalogue.
Buyers' Obligations
ALL BIDDERS MUST AGREE THAT THEY HAVE READ AND UNDERSTOOD BONHAMS' CONDITIONS OF SALE AND AGREE TO BE BOUND BY THEM, AND AGREE TO PAY THE BUYER'S PREMIUM AND ANY OTHER CHARGES MENTIONED IN THE NOTICE TO BIDDERS. THIS AFFECTS THE BIDDERS LEGAL RIGHTS.
If you have any questions about the Conditions of Sale, please contact your nearest client services team.
From 28 June 2025, the import into the EU of non-EU property of a certain age (and in some categories above a certain value) is subject to additional requirements. Under the relevant EU Regulation, it is the Buyer's sole responsibility to assess whether any Lot meets the criteria for import into the EU. The refusal of any required Import License or Importer Statement, or any delay in obtaining such License or Statement shall not give rise to the rescission or cancelation of any Sale, nor allow any delay in making full payment for the Lot.
Payment Notices
For payment information please refer to the sale catalog.
Shipping Notices
For information and estimates on domestic and international shipping as well as export licences please contact Bonhams Shipping Department.
- Automobilia
- Cars